CPM Market Research and Customer Insights 2

Question 1

What is a 'Jobs-to-be-Done' (JTBD) framework?

Accepted Answer

A framework focusing on the underlying job a customer hires a product to accomplish

Answer

A task management system for the product team

Answer

A HR framework for defining job roles

Answer

A sprint planning methodology

Question 2

What does 'voice of the customer' (VoC) mean in product management?

Accepted Answer

A systematic process for capturing customer needs, expectations, and feedback

Answer

A feature that lets customers control the product with voice commands

Answer

The marketing tagline created from customer testimonials

Answer

An NPS survey tool

Question 3

Which metric measures how likely customers are to recommend a product to others?

Accepted Answer

Net Promoter Score (NPS)

Answer

Customer Satisfaction Score (CSAT)

Answer

Customer Effort Score (CES)

Answer

Churn Rate

Question 4

What is 'market segmentation' and why is it important for product managers?

Accepted Answer

Dividing a market into distinct groups with similar needs to target more effectively

Answer

Splitting the product development team into smaller groups

Answer

Separating product features into categories

Answer

Allocating budget across different departments

Question 5

What is 'ethnographic research' in the context of product discovery?

Accepted Answer

Observing customers in their natural environment to understand real behaviors and contexts

Answer

Research conducted by a diverse ethnicity group

Answer

A statistical analysis method

Answer

A form of A/B testing

Question 6

A product manager receives conflicting feedback: power users want advanced features, but new users find the product too complex. How should this be addressed?

Accepted Answer

Segment the product experience to serve both cohorts with tiered features or onboarding

Answer

Always prioritize new user feedback

Answer

Ignore power users since new users are more numerous

Answer

Remove all advanced features immediately