Practice Test Geeks(CPM) Certified Professional Marketer Practice Test
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SEM, Display & Programmatic Ads Flashcards

7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 SEM, Display & Programmatic Ads flashcards as text

  1. What is 'Quality Score' in Google Ads and why does it matter?

    Answer: A score from 1–10 reflecting expected CTR, ad relevance, and landing page experience; it affects Ad Rank and CPC

    Quality Score (1–10) estimates the quality of your keywords, ads, and landing pages; a higher score can improve Ad Rank while reducing the cost per click you pay.

  2. A programmatic campaign is optimized toward a KPI of 'completed video views.' Which pricing model is most aligned with this goal?

    Answer: CPCV (Cost Per Completed View)

    CPCV charges the advertiser only when a video ad is watched to completion, directly aligning cost with the campaign's video completion objective.

  3. What is the main purpose of a Data Management Platform (DMP) in programmatic advertising?

    Answer: To collect, organize, and activate first-, second-, and third-party audience data for targeting

    A DMP aggregates audience data from multiple sources, segments it into targetable audiences, and pushes those segments to DSPs or other activation channels.

  4. Which ad format is typically most effective for building upper-funnel brand awareness in programmatic display?

    Answer: Rich media or high-impact display formats (e.g., interstitials, takeovers)

    Rich media and high-impact formats command greater attention and are designed to create strong brand impressions, making them ideal for awareness-stage campaigns.

  5. In SEM campaign management, what does 'search term report' data allow advertisers to do?

    Answer: Identify actual user queries that triggered ads and mine them for new keywords or negatives

    The search terms report reveals the exact queries that triggered impressions and clicks, enabling advertisers to add high-performing terms as keywords and exclude irrelevant ones as negatives.

  6. What distinguishes 'connected TV' (CTV) advertising from traditional linear TV advertising in programmatic?

    Answer: CTV enables audience-based targeting and programmatic buying on streaming/OTT inventory

    CTV advertising leverages programmatic technology and digital identifiers to target specific audience segments on internet-connected TV devices, unlike traditional TV's broad demographic buys.

  7. An e-commerce advertiser sees strong ROAS on branded search but very poor ROAS on non-branded search. What is the most strategic recommendation?

    Answer: Maintain both: branded captures high-intent converters while non-branded drives awareness and new customer acquisition

    Branded and non-branded search serve different funnel stages; non-branded drives new customer discovery while branded captures users who already know the brand and are ready to convert.