Practice Test Geeks(CPM) Certified Professional Marketer Practice Test
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SEM, Display & Programmatic Ads Flashcards

7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 SEM, Display & Programmatic Ads flashcards as text

  1. What is a Demand-Side Platform (DSP) primarily used for?

    Answer: Buying digital ad inventory across multiple ad exchanges programmatically

    A DSP enables advertisers to purchase display, video, and other ad inventory through a single interface by connecting to multiple ad exchanges and supply-side platforms.

  2. Which metric best measures the efficiency of a paid search campaign's ability to generate revenue?

    Answer: Return on Ad Spend (ROAS)

    ROAS measures revenue generated per dollar of ad spend, making it the most direct metric for evaluating revenue efficiency in paid search.

  3. In SEM, what is 'ad scheduling' (dayparting)?

    Answer: Adjusting bid modifiers or running ads only during specific hours or days

    Ad scheduling (dayparting) allows advertisers to increase bids or activate ads only during times when their target audience is most likely to convert.

  4. A Supply-Side Platform (SSP) is primarily used by whom?

    Answer: Publishers to manage, sell, and optimize their ad inventory

    SSPs help publishers maximize yield by connecting their available ad inventory to multiple DSPs and ad exchanges simultaneously.

  5. What is the purpose of a 'negative keyword' in a Google Search campaign?

    Answer: To prevent ads from showing for irrelevant search queries

    Negative keywords exclude search queries that are irrelevant to the advertiser's offering, reducing wasted spend and improving campaign relevance.

  6. Which programmatic deal type gives a buyer guaranteed access to a publisher's inventory at a fixed CPM before it goes to open auction?

    Answer: Programmatic Guaranteed

    Programmatic Guaranteed (also called automated guaranteed) commits both parties to a fixed volume of impressions at a negotiated CPM, combining programmatic efficiency with reservation buying.

  7. What does 'impression share' in Google Ads indicate?

    Answer: The percentage of impressions your ad received out of the total it was eligible for

    Impression share reveals how often your ads showed relative to all the times they were eligible, helping diagnose budget or rank limitations.