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Platform Strategy & Community Mgmt Flashcards

7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Platform Strategy & Community Mgmt flashcards as text

  1. Which framework is used to categorize social media users by their level of participation and content creation?

    Answer: Forrester's Social Technographics Ladder

    Forrester's Social Technographics Ladder segments users from Creators to Inactives based on how they engage with social content.

  2. A community manager notices a vocal minority of members are consistently violating community guidelines. The MOST effective long-term solution is to:

    Answer: Establish and enforce clear community guidelines with consistent moderation

    Consistently enforced community guidelines create predictable standards that protect the community culture without overreacting.

  3. What is 'dark social' in the context of platform analytics?

    Answer: Private or non-trackable sharing channels like messaging apps and email

    Dark social refers to content shared through private channels (WhatsApp, email, SMS) that analytics platforms cannot attribute to a source.

  4. A brand is selecting a platform for a visual product launch targeting Gen Z in the US. Which platform should receive the HIGHEST budget allocation?

    Answer: TikTok

    TikTok dominates Gen Z engagement in the US with short-form video content that drives product discovery and virality.

  5. In community management, what does 'UGC' stand for and why is it valuable?

    Answer: User-Generated Content — builds authenticity and reduces content production costs

    User-Generated Content created by community members builds social proof, authenticity, and reduces the brand's content creation burden.

  6. Which tactic is MOST effective for reactivating dormant members of a brand's online community?

    Answer: Sending personalized win-back messages with exclusive value offers

    Personalized re-engagement with exclusive value (early access, special offers) addresses the 'why should I return?' barrier for dormant members.

  7. What is the MAIN risk of a 'post and pray' social media approach?

    Answer: Publishing content without a strategy, leading to inconsistent results and no learning

    Publishing without strategy means no hypotheses are tested, no metrics are tracked, and no improvements can be made systematically.