Marketing Strategy Flashcards
7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing Strategy flashcards as text
A company operating in a mature, competitive market decides to increase its advertising budget significantly to grow market share. This tactic is BEST described as:
Answer: Market penetration
Increasing marketing spend to gain share within an existing market aligns with the market penetration strategy.
The strategic marketing planning process typically begins with:
Answer: Conducting a situation analysis (e.g., SWOT)
A situation analysis—assessing internal strengths/weaknesses and external opportunities/threats—is the foundation of strategic planning.
Which of the following BEST describes an 'umbrella brand' strategy?
Answer: Using one brand name across multiple related product lines
An umbrella brand uses a single parent brand to cover a range of products, leveraging shared brand equity.
A marketer is analyzing the competitive intensity in an industry using Porter's Five Forces. Which force examines the threat posed by companies offering alternative ways to satisfy customer needs?
Answer: Threat of substitute products
The threat of substitutes assesses how easily customers can switch to a different type of product that fulfills the same need.
A firm sets marketing objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound. This framework is known as:
Answer: SMART goals
SMART is a widely used framework for writing effective marketing and business objectives.
Which of the following scenarios BEST illustrates a 'flanker brand' strategy?
Answer: Toyota launching Lexus to compete in the luxury segment without diluting the Toyota name
A flanker brand is a new brand created by a company to compete in a segment where the parent brand's positioning is a disadvantage.
A marketing team is debating whether to enter a new international market. Which strategic analysis tool BEST helps evaluate country-level macro-environmental factors?
Answer: PESTEL analysis
PESTEL examines Political, Economic, Social, Technological, Environmental, and Legal factors at the macro level, making it ideal for international market assessment.