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Marketing Plan & SWOT Analysis Flashcards

7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Marketing Plan & SWOT Analysis flashcards as text

  1. A startup lacking distribution infrastructure while operating in a market with rapidly growing e-commerce adoption should pursue which TOWS strategy?

    Answer: WO strategy

    Leveraging the e-commerce opportunity (external) to overcome the distribution weakness (internal) is a classic WO (Mini-Maxi) strategy.

  2. Which element distinguishes a strategic marketing plan from an operational (tactical) marketing plan?

    Answer: Long-term direction and resource allocation across the organization

    Strategic plans address long-term direction, broad objectives, and resource priorities, while operational plans detail execution of specific campaigns.

  3. In SWOT analysis, the external environment is captured by which two factors?

    Answer: Opportunities and Threats

    Opportunities and Threats are derived from the external macro- and micro-environment, while Strengths and Weaknesses are internal.

  4. A company identifies that its only weakness is limited brand awareness in new geographic markets. The best corrective strategy would be to:

    Answer: Invest in targeted brand-building campaigns in those markets

    Directly addressing a brand awareness weakness through targeted marketing in the affected markets is the most strategically sound corrective action.

  5. Which planning tool is most commonly used to complement SWOT by analyzing the broader macro-environment?

    Answer: PESTEL analysis

    PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis examines macro-environmental factors that feed into the Opportunities and Threats of a SWOT.

  6. When setting marketing objectives in a marketing plan, they should ultimately be aligned with:

    Answer: Overall corporate goals and mission

    Marketing objectives must support and be derived from the organization's broader corporate goals and mission to ensure strategic coherence.

  7. A firm's patent portfolio that prevents competitors from replicating its products belongs in which SWOT quadrant?

    Answer: Strength

    Patents are proprietary internal assets that create competitive barriers, qualifying them as organizational strengths.