Global, Ethical, & Sustainable Marketing Flashcards

A multinational's global CSR report claims substantial CO2 reductions, yet a third-party audit reveals data was selectively reported. This violates which reporting principle?

Answer: Completeness and transparency

GRI and similar standards require completeness — all material environmental impacts must be disclosed, not cherry-picked to paint a favorable picture.

Which global trade agreement framework most directly reduces tariff barriers for environmentally certified ('green') goods?

Answer: Environmental Goods Agreement (EGA) negotiations under WTO

The Environmental Goods Agreement (EGA) under WTO aims to eliminate tariffs on a list of environmental products such as solar panels and water treatment equipment.

A luxury fashion brand uses 'influencer seeding' in five countries without disclosing the commercial relationship. Under FTC guidelines and most international equivalents, this is:

Answer: A violation of disclosure rules requiring clear sponsorship identification

FTC rules — and counterpart regulations in the EU, UK, and many other markets — require clear, conspicuous disclosure of any material connection between a brand and an endorser.

Which pricing strategy is most consistent with sustainable marketing principles when launching an eco-certified product?

Answer: Value-based pricing that communicates the genuine cost savings and impact benefits to consumers

Value-based pricing educates consumers on the full environmental and economic value proposition, aligning price with the product's genuine sustainability benefits.

The concept of 'shared value' (Porter & Kramer) argues that companies create economic value by:

Answer: Identifying and expanding connections between societal and economic progress

Porter and Kramer's shared value framework holds that addressing societal problems is itself a source of competitive advantage and economic growth for firms.

A consumer in Japan sees a TV advertisement for a product shown in an American context with no cultural adaptation. The most likely effect is:

Answer: Reduced relevance and comprehension, lowering purchase intent

Without cultural adaptation, advertising context can feel distant or confusing, reducing message relevance and consumers' likelihood of connecting emotionally with the brand.

The B Corp certification assesses a company on which five performance areas?

Answer: Governance, workers, community, environment, and customers

B Lab's B Impact Assessment scores companies across governance, workers, community, environment, and customers to award B Corp certification.