Global, Ethical, & Sustainable Marketing Flashcards
7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Global, Ethical, & Sustainable Marketing flashcards as text
A company offsets its carbon emissions by purchasing credits from verified reforestation projects. This is an example of:
Answer: Carbon neutrality strategy via carbon offsetting
Carbon offsetting involves purchasing credits that fund emission-reducing projects elsewhere to compensate for a company's own unavoidable emissions.
Hofstede's cultural dimension of 'uncertainty avoidance' is most directly relevant to which marketing decision?
Answer: Deciding the complexity and novelty of a new product launch
High uncertainty-avoidance cultures resist novel, complex, or ambiguous products, so launch strategy should be conservative — familiar features, strong guarantees.
Which of the following best defines 'cause-related marketing'?
Answer: A commercial activity where a company and a nonprofit partner to market a product for mutual benefit
Cause-related marketing (CRM) is a co-branded commercial partnership where a portion of sales revenue is directed to a nonprofit, benefiting both parties.
A pharmaceutical company considers whether to sell life-saving drugs below cost in low-income countries. The primary ethical tension is between:
Answer: Profit maximization and the right to health access
The core ethical conflict is between the company's obligation to shareholders (profit) and a broader moral duty to human health and equitable access.
A company reports its Scope 1, Scope 2, and Scope 3 emissions. Scope 3 emissions include:
Answer: Indirect emissions in a company's upstream and downstream value chain
Scope 3 covers all indirect emissions across the value chain — suppliers, logistics, customer use of products — which typically represent the largest share of a brand's footprint.
The practice of designing products so they can be disassembled and their materials reused or recycled is called:
Answer: Design for disassembly (DfD)
Design for disassembly (DfD) intentionally engineers products so components can be easily separated and re-entered into material streams at end of life.
When Unilever's Dove 'Real Beauty' campaign used unretouched photos of diverse women, this was a direct response to which ethical marketing concern?
Answer: Unrealistic body image portrayals and their societal harm
The campaign challenged beauty advertising norms that create harmful body image pressures, positioning ethical storytelling as a competitive differentiator.