Global, Ethical, & Sustainable Marketing Flashcards
7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Global, Ethical, & Sustainable Marketing flashcards as text
Which concept describes the total environmental burden of a product from raw material extraction through end-of-life disposal?
Answer: Life-cycle assessment (LCA)
Life-cycle assessment (LCA) systematically measures a product's environmental inputs and outputs across every stage of its existence.
A marketer adapts both product formula and advertising copy for each country. This is called:
Answer: Dual adaptation
Dual adaptation changes both the product and the promotional message to suit local needs, maximizing local relevance at higher cost.
Under the Foreign Corrupt Practices Act (FCPA), US companies are prohibited from:
Answer: Bribing foreign officials to obtain or retain business
The FCPA prohibits US persons and entities from bribing foreign government officials for business advantage, with criminal and civil penalties.
A global brand scores high on the Edelman Trust Barometer in some markets but not others. The most likely explanation is:
Answer: Varying cultural values and local reputation history
Trust perceptions are shaped by cultural values, historical brand behavior, and local media coverage, which vary significantly across markets.
Which ISO standard specifically addresses environmental management systems and is frequently cited in sustainable marketing claims?
Answer: ISO 14001
ISO 14001 sets requirements for an environmental management system, helping organizations improve their environmental performance systematically.
A consumer goods company creates a separate product line priced affordably and distributed through informal channels for low-income consumers in emerging markets. This strategy is known as:
Answer: Base-of-the-pyramid (BOP) marketing
Base-of-the-pyramid marketing designs products and distribution specifically for the large, low-income segment at the bottom of the global income scale.
When a global marketing team encounters a conflict between headquarters' ethical guidelines and accepted local business practices, the recommended approach is to:
Answer: Identify a principled resolution that upholds core values while respecting local context
Best practice is to uphold non-negotiable core ethical principles while engaging culturally sensitive dialogue — neither pure relativism nor blind imposition.