Global, Ethical, & Sustainable Marketing Flashcards
7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Global, Ethical, & Sustainable Marketing flashcards as text
A US company discovers its overseas supplier uses child labor. Under which ethical framework should it immediately terminate the relationship regardless of contract costs?
Answer: Deontological ethics — certain acts are inherently wrong
Deontological ethics holds that some actions — such as exploiting child labor — are categorically wrong regardless of outcomes or costs.
Which global market entry mode offers the highest control over brand standards but also carries the highest financial risk?
Answer: Direct investment (wholly owned subsidiary)
A wholly owned subsidiary gives the parent full operational control but requires the greatest capital commitment and exposes the firm to full market risk.
A brand publishes vague claims of being 'eco-friendly' without certification or data. This practice is known as:
Answer: Greenwashing
Greenwashing is the practice of making misleading or unsubstantiated environmental claims to appear more sustainable than the company actually is.
The UN Global Compact asks signatory companies to support human rights, labor standards, environmental responsibility, and which fourth pillar?
Answer: Anti-corruption measures
The UN Global Compact's four areas are human rights, labor, environment, and anti-corruption, reflecting its ten core principles.
Standardizing a product globally while adapting only promotion is an example of which international marketing strategy?
Answer: Product extension / communication adaptation
Product extension/communication adaptation keeps the physical product the same worldwide but tailors messaging to local cultural contexts.
A company that sources raw materials locally, minimizes packaging, and offsets residual emissions throughout its supply chain is applying:
Answer: A cradle-to-cradle supply chain model
Cradle-to-cradle design eliminates waste by ensuring all materials are cycled back safely into biological or technical systems across the entire supply chain.
Which metric best captures a campaign's social media reach across global markets with varying platform popularity?
Answer: Share of voice aggregated across platform-specific local leaders
Share of voice aggregated across locally dominant platforms accounts for the fact that platform preferences differ significantly by country.