Metrics and Analytics Flashcards
7 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Metrics and Analytics flashcards as text
What does a flattening retention curve indicate about a product?
Answer: A stable core group of users finds long-term value in the product
A retention curve that flattens (rather than declining to zero) indicates that a loyal segment of users continues to return, signaling that the product delivers lasting value to at least some users.
What is the primary purpose of OKRs (Objectives and Key Results) in product management?
Answer: To align teams around ambitious goals and measurable outcomes
OKRs connect qualitative objectives (what you want to achieve) with quantitative key results (how you'll measure success), aligning team efforts toward meaningful, measurable outcomes.
Which metric is most commonly cited as a direct indicator of product-market fit in consumer apps?
Answer: Week-over-week organic retention rate
Strong organic retention (users returning without paid re-engagement) is widely regarded as the best direct signal of product-market fit because it shows the product delivers enough value for users to return on their own.
What does 'feature adoption rate' measure in product analytics?
Answer: The percentage of users who use a specific feature out of those who have access to it
Feature adoption rate measures what proportion of eligible users actually use a given feature, helping PMs identify underutilized capabilities and prioritize improvements or deprecations.
In product analytics, what does a sudden drop in 'session duration' most likely signal?
Answer: There may be a usability issue, broken feature, or decline in content quality
While shorter sessions can sometimes mean greater efficiency, a sudden unexpected drop in session duration typically signals a problem such as a broken flow, poor new content, or a degraded user experience.
What is Monthly Recurring Revenue (MRR) primarily used to measure?
Answer: The predictable, normalized monthly revenue from subscription customers
MRR normalizes subscription revenue into a consistent monthly figure, enabling SaaS companies to track growth, forecast future revenue, and evaluate the impact of churn and expansion.
What is the primary use of heat maps in product analytics?
Answer: To show where users click, scroll, or focus attention on a page or interface
Heat maps visually represent user interaction data — such as clicks, taps, and scroll depth — on a page, helping PMs understand where users focus and identify UX improvements.