Stakeholder Management and Communication Flashcards
6 cards from real CPM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Stakeholder Management and Communication flashcards as text
What is a 'RACI matrix' and when is it used in product management?
Answer: A framework clarifying who is Responsible, Accountable, Consulted, and Informed for each decision or task
A RACI matrix prevents confusion and conflict by explicitly defining who does the work (Responsible), who owns the outcome (Accountable), who provides input (Consulted), and who is kept informed (Informed).
A CPM is presenting the product roadmap to the executive team. What should be emphasized?
Answer: Strategic outcomes, business value, and how the roadmap supports company-level goals
Executives care about business outcomes and strategic alignment — presentations should connect product work to revenue, growth, retention, or other company-level metrics.
What is the best approach when a key stakeholder disagrees with a product decision that has already been made?
Answer: Listen to the concern, share the reasoning and data behind the decision, and seek to understand their perspective
Acknowledging the stakeholder's concern, explaining the decision rationale with data, and genuinely listening builds trust even when the outcome doesn't change.
Why should a product manager avoid over-promising to stakeholders?
Answer: Because broken promises erode trust and make future commitments less credible
Over-promising and under-delivering consistently damages the PM's credibility and stakeholder trust, making it harder to get support for future initiatives.
What is a 'product review' or 'business review' meeting typically used for?
Answer: A regular forum where product progress, metrics, and strategic decisions are reviewed with key stakeholders
Product or business reviews are structured forums for sharing progress against goals, surfacing issues, making key decisions, and maintaining stakeholder alignment.
What is 'narrative framing' and why is it important for a CPM's communication?
Answer: Presenting information as a coherent story with context, conflict, and resolution to make it compelling and memorable
Narrative framing helps stakeholders connect emotionally and intellectually with a product strategy by providing context, a clear problem, and a compelling vision of success.