Communication & Stakeholder Management Flashcards

A new regulatory body must now approve all program deliverables. How should the program manager address this new stakeholder group?

Answer: Add them to the stakeholder register and update the engagement and communications plans

Any party with authority over program outcomes must be formally recognized, registered, and engaged according to a defined strategy.

In stakeholder engagement, 'managing' stakeholders differs from 'monitoring' them in that managing involves:

Answer: Actively working to increase engagement and address concerns

Managing stakeholders means taking deliberate actions to move them toward a desired level of engagement, not just observing their current state.

A program sponsor is consistently missing steering committee meetings. What is the MOST effective way to maintain their engagement?

Answer: Send post-meeting summaries and schedule brief one-on-one updates to keep them informed

Providing concise updates through alternative channels maintains sponsor awareness and engagement when they cannot attend formal meetings.

Which term describes a stakeholder who has legitimate authority, urgency, and direct stake in the program's outcomes?

Answer: Definitive stakeholder

In the salience model, a definitive stakeholder possesses all three attributes — power, urgency, and legitimacy — and warrants immediate attention.

During a program benefits review, end users report they were never informed about a major process change. This MOST likely indicates a failure in:

Answer: Communications management

Failing to inform affected end users of process changes reflects a gap in the communications management plan's audience identification and distribution.

When communicating program status to stakeholders with opposing agendas, the program manager should primarily:

Answer: Deliver consistent, objective facts while acknowledging different perspectives

Objective, consistent information preserves the program manager's credibility while allowing stakeholders to interpret facts through their own lens.

Which communication channel is MOST appropriate for formal program approval decisions that require documented authorization?

Answer: Formal written correspondence or meeting minutes with signatures

Formal decisions require traceable, documented communication channels to ensure accountability and provide an audit trail.