CPI Product Development & Design Thinking 3 — Questions and Answers
Question 1: What is the main purpose of a 'Jobs Story' compared to a traditional user story?
- It focuses on the situation and motivation behind a user's need rather than a persona (Correct answer)
- It assigns story points to development tasks
- It describes the technical implementation details
- It replaces the product backlog entirely
Correct answer: It focuses on the situation and motivation behind a user's need rather than a persona
Jobs Stories use the format 'When [situation], I want to [motivation], so I can [outcome],' emphasizing context over persona labels.
Question 2: During a design sprint, the 'Lightning Demo' activity is intended to:
- Present the final prototype to stakeholders
- Rapidly share inspiring existing solutions to inform ideation (Correct answer)
- Conduct usability testing with five users
- Prioritize the product backlog
Correct answer: Rapidly share inspiring existing solutions to inform ideation
Lightning Demos expose the team to relevant existing products and solutions in 3-minute shares to fuel informed ideation.
Question 3: What distinguishes 'incremental innovation' from 'radical innovation'?
- Incremental innovation targets entirely new markets; radical innovation improves existing products
- Incremental innovation improves existing products; radical innovation creates entirely new product categories or markets (Correct answer)
- Incremental innovation requires more R&D investment than radical innovation
- Incremental innovation only applies to software products
Correct answer: Incremental innovation improves existing products; radical innovation creates entirely new product categories or markets
Incremental innovation refines what exists, while radical innovation disrupts markets by introducing fundamentally new value propositions.
Question 4: An innovator uses affinity mapping after user interviews. What is the goal of this technique?
- Assign tasks to team members based on skill affinity
- Cluster qualitative data into themes to reveal patterns and insights (Correct answer)
- Rank features by customer willingness to pay
- Create a project timeline from research findings
Correct answer: Cluster qualitative data into themes to reveal patterns and insights
Affinity mapping organizes large volumes of qualitative data into meaningful clusters, surfacing key themes and insights.
Question 5: In Agile product development, what is the role of a 'Definition of Done' (DoD)?
- A list of features planned for the next release
- A shared team agreement on the criteria a product increment must meet to be considered complete (Correct answer)
- The final sign-off document from the product owner
- A metric measuring the team's sprint velocity
Correct answer: A shared team agreement on the criteria a product increment must meet to be considered complete
The DoD creates a consistent, transparent quality standard that prevents incomplete work from being declared done.
Question 6: What is 'desirability' in the context of the innovation sweet spot (desirability, viability, feasibility)?
- Whether the solution can be technically built
- Whether a sufficient market exists to generate profit
- Whether people actually want the solution and find it meaningful (Correct answer)
- Whether the solution complies with regulations
Correct answer: Whether people actually want the solution and find it meaningful
Desirability asks whether real users want and value the solution, independent of technical or business constraints.
Question 7: A team is using the 'Crazy Eights' exercise. What does this involve?
- Interviewing eight users in a single day
- Sketching eight distinct ideas in eight minutes to force rapid divergent thinking (Correct answer)
- Listing eight risks for the project plan
- Scoring prototypes on eight usability dimensions
Correct answer: Sketching eight distinct ideas in eight minutes to force rapid divergent thinking
Crazy Eights challenges each team member to produce eight sketched ideas in eight minutes, prioritizing quantity and speed over quality.
CPI Product Development & Design Thinking 3
What is the main purpose of a 'Jobs Story' compared to a traditional user story?