Stakeholder Engagement & Communication Flashcards

Which of the following is an example of 'dissemination' as distinct from 'communication' in program evaluation?

Answer: Publishing an evaluation brief for broad public access on an organization's website

Dissemination refers to proactively spreading findings to broad audiences through accessible products like briefs, toolkits, or publications.

A program evaluator is working with a stakeholder group with low health literacy. Which communication adaptation is MOST important?

Answer: Use plain language, visuals, and concrete examples relevant to daily experience

Plain language with visual supports and relatable examples is essential for accessible communication with audiences with low literacy levels.

In the AEA Guiding Principles, which principle most directly governs how evaluators should engage with diverse stakeholders?

Answer: Respect for people

The 'Respect for People' principle requires evaluators to honor the dignity, autonomy, and cultural diversity of all stakeholders.

An evaluator is working with a program serving a marginalized population. Stakeholders from that population are absent from decision-making tables. What should the evaluator do?

Answer: Advocate for including representatives from the marginalized population in evaluation governance

Evaluators committed to equity advocate for meaningful inclusion of marginalized populations in evaluation governance and decision-making.

Which of the following BEST represents a 'two-way communication' model in program evaluation?

Answer: Regularly soliciting stakeholder feedback on evaluation processes and preliminary findings

Two-way communication requires active feedback mechanisms where stakeholders can respond to and shape evaluation processes, not just receive information.

What is the PRIMARY purpose of a 'stakeholder analysis' at the beginning of a program evaluation?

Answer: To understand who has a stake in the evaluation, their interests, and their influence

Stakeholder analysis systematically identifies all parties with interests in the evaluation, their potential influence, and their informational needs.

A program evaluation reveals that a popular program is ineffective. How should the evaluator communicate this to politically invested stakeholders?

Answer: Present findings transparently with contextual explanation and recommendations for program improvement

Evaluators must report findings accurately while providing context and constructive recommendations, even when findings challenge stakeholder investments.