CPCT Media and Political Communication Flashcards

What is 'political framing' in media and communication?

Answer: The way an issue is presented to influence how audiences perceive it

Political framing refers to how language, imagery, and context are used to shape public understanding and interpretation of political issues.

What does the term 'media bias' refer to?

Answer: The tendency of news organizations to present information favoring a particular political perspective

Media bias refers to the perceived or actual tendency of journalists and news outlets to favor one political viewpoint over another in their reporting.

The 'Fairness Doctrine,' which required broadcast media to present balanced political views, was repealed in which year?

Answer: 1987

The FCC repealed the Fairness Doctrine in 1987, which led to the rise of partisan talk radio and later cable news commentary.

What is a 'political echo chamber' in the context of media consumption?

Answer: An environment where people only encounter information that reinforces their existing beliefs

An echo chamber is a media environment in which individuals are exposed primarily to opinions and information that confirm their preexisting beliefs, reinforcing polarization.

What is 'astroturfing' in political communication?

Answer: Creating a false impression of widespread public support orchestrated by a hidden group

Astroturfing involves creating the appearance of a spontaneous grassroots movement when it is actually orchestrated by a political organization, corporation, or other hidden interest.

What does 'agenda-setting theory' in political communication suggest?

Answer: The media may not tell people what to think, but tells them what to think about

Agenda-setting theory, developed by McCombs and Shaw, posits that the issues the media emphasizes shape what the public considers important, even if they don't dictate opinions.