Sales & Marketing Strategies Flashcards
7 cards from real CPCE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Sales & Marketing Strategies flashcards as text
A catering company wants to increase repeat business from corporate clients. Which strategy is MOST effective?
Answer: Implementing a loyalty program with tiered benefits
Tiered loyalty programs reward repeat clients and create incentives for continued business relationships.
When presenting a sales proposal to a prospective wedding client, which element most directly addresses their emotional buying motivation?
Answer: Portfolio photos showing memorable moments from past events
Wedding clients are primarily motivated by emotion, and visual portfolio evidence of memorable events speaks directly to that motivation.
Which metric BEST measures the effectiveness of a catering company's marketing funnel?
Answer: Lead-to-booking conversion rate
Lead-to-booking conversion rate directly measures how effectively marketing efforts translate into actual revenue.
A catering firm is entering a new geographic market. Which approach best reduces risk while building brand awareness?
Answer: Partnering with a well-established local event venue
Partnering with an established local venue provides instant credibility and access to an existing customer base in the new market.
What is the primary purpose of a catering company's Unique Selling Proposition (USP)?
Answer: To differentiate the company from competitors in the client's mind
A USP clearly articulates what makes a catering company distinctly better or different from competitors.
During a site visit with a potential corporate client, the client expresses concern about dietary restrictions for their diverse workforce. The best sales response is to:
Answer: Present specific examples of customized menus you've created for similar clients
Providing concrete examples of past success with similar challenges builds confidence and moves the sale forward.
Which pricing strategy involves setting a high initial price and gradually lowering it over time to capture different market segments?
Answer: Price skimming
Price skimming starts high to capture premium-willing customers, then decreases to attract more price-sensitive segments.