CPC CPC Life Coaching Business & Practice Management 2 — Questions and Answers
Question 1: What is a 'signature coaching program'?
- A program copyrighted and sold to other coaches as a franchise
- A structured, repeatable coaching package centered on a specific transformation or result (Correct answer)
- A government-approved certification course for life coaches
- An ICF-mandated curriculum for coach training
Correct answer: A structured, repeatable coaching package centered on a specific transformation or result
A signature program is a coach's proprietary, packageable offer built around a consistent process that delivers a defined client outcome.
Question 2: Which platform is most commonly used by life coaches to host virtual sessions?
- Adobe Photoshop
- Zoom or similar video-conferencing tools (Correct answer)
- QuickBooks
- Google Ads Manager
Correct answer: Zoom or similar video-conferencing tools
Video conferencing platforms like Zoom are the standard for virtual coaching sessions due to their ease of use, recording capability, and broad accessibility.
Question 3: What is the primary purpose of a client intake form?
- To screen clients for mental health diagnoses
- To gather background information, goals, and expectations before coaching begins (Correct answer)
- To collect payment information only
- To replace the coaching agreement
Correct answer: To gather background information, goals, and expectations before coaching begins
An intake form allows the coach to understand the client's situation, goals, and readiness before the first official coaching session.
Question 4: What does 'referral-based marketing' mean for a life coaching practice?
- Paying search engines to rank your website higher
- Growing your client base through recommendations from past or current clients (Correct answer)
- Referring clients to therapists instead of coaching them
- Buying email lists of potential clients
Correct answer: Growing your client base through recommendations from past or current clients
Referral-based marketing leverages word-of-mouth from satisfied clients and professional contacts to attract new business without paid advertising.
Question 5: Which of the following best describes 'group coaching'?
- A coach supervising other coaches in training
- One coach working simultaneously with multiple clients around a shared theme (Correct answer)
- A therapy group led by a licensed counselor who is also a coach
- Two coaches co-facilitating an individual client session
Correct answer: One coach working simultaneously with multiple clients around a shared theme
Group coaching brings together multiple clients with similar goals for shared sessions, allowing peer learning and community while remaining cost-effective.
Question 6: What is a 'retainer' model in a coaching business?
- A one-time fee paid to reserve a coach's calendar for a single session
- A recurring monthly fee that grants clients a set number of sessions or ongoing access (Correct answer)
- A legal fee paid to a coach's attorney
- A deposit refunded if the client cancels
Correct answer: A recurring monthly fee that grants clients a set number of sessions or ongoing access
A retainer model provides predictable recurring revenue for the coach and consistent access for the client over an agreed-upon period.
CPC CPC Life Coaching Business & Practice Management 2
What is a 'signature coaching program'?