COS Marketing & Sales Strategies 3

Question 1

When a prospective resident tours a unit, which leasing technique is MOST effective for closing a lease?

Accepted Answer

Highlighting features that match the prospect's stated needs

Answer

Matching property features to the prospect's specific needs builds relevance and increases the likelihood of a lease commitment.

Question 2

Which digital marketing tool allows an affordable housing property to target local prospects searching for 'low-income apartments'?

Accepted Answer

Search engine pay-per-click advertising

Answer

Pay-per-click ads on search engines display to users actively searching relevant keywords, providing highly targeted local reach.

Question 3

Under Section 504, what must a property's marketing materials communicate to prospects with disabilities?

Accepted Answer

The availability of accessible units and reasonable accommodations

Answer

Section 504 requires properties to affirmatively market accessible units and inform prospects of their right to request reasonable accommodations.

Question 4

What is 'affirmative fair housing marketing' (AFHM) primarily designed to accomplish?

Accepted Answer

Attract applicants from groups historically underrepresented in the area

Answer

AFHM plans require properties to proactively reach underrepresented groups to foster inclusive, integrated communities.

Question 5

A property manager notices the waiting list is exclusively composed of one demographic group. What is the MOST appropriate action?

Accepted Answer

Review and broaden the AFHM outreach to underrepresented groups

Answer

A homogeneous waiting list signals insufficient affirmative outreach; the AFHM plan should be reviewed and expanded.

(COS) Certified Occupancy Specialist Practice Test