Communication Skills Crisis Communication 3

Question 1

Which of the following is an example of a 'preventable crisis' under Situational Crisis Communication Theory?

Accepted Answer

An employee data breach caused by organizational negligence in security protocols

Answer

A factory damaged by a tornado

Answer

A product recalled due to an unforeseen supplier defect

Answer

A natural gas explosion from underground infrastructure failure

Question 2

During a media briefing in a crisis, what technique helps a spokesperson stay on message when asked off-topic questions?

Accepted Answer

Using bridging phrases to redirect back to key messages

Answer

Refusing to answer any unplanned questions

Answer

Reading directly from a legal statement only

Answer

Providing extensive background details to distract from the question

Question 3

What is the purpose of a 'dark site' in crisis communication planning?

Accepted Answer

A pre-built, unpublished website that can be launched quickly with crisis information

Answer

A classified internal system for storing sensitive crisis documents

Answer

A social media monitoring dashboard for tracking negative posts

Answer

A secure server for storing backup communications during system outages

Question 4

When communicating with the media during a crisis, the phrase 'I don't know, but I will find out and get back to you' is:

Accepted Answer

An acceptable and credible response that preserves trust

Answer

A sign of weakness that should be avoided at all costs

Answer

Only appropriate for minor crises, not major ones

Answer

Prohibited as it implies organizational disorganization

Question 5

What distinguishes internal crisis communication from external crisis communication?

Accepted Answer

Internal communication targets employees and staff, while external communication targets the public and media

Answer

Internal communication is less important than external communication during a crisis

Answer

Internal communication is only used after the crisis is resolved

Answer

External communication should always be issued before internal communication

Question 6

What is 'inoculation theory' and how does it apply to crisis communication?

Accepted Answer

Pre-exposing audiences to weakened forms of potential attacks to build resistance to future misinformation

Answer

A method for immunizing employees against workplace stress during crises

Answer

A vaccination metaphor for training crisis spokespersons

Answer

A framework for isolating negative media coverage from spreading further

Question 7

Which best practice should guide the frequency of communication updates during an active crisis?

Accepted Answer

Provide regular updates on a defined schedule, even if there is no new information, to prevent speculation

Answer

Update only when the crisis is fully resolved to avoid spreading incomplete information

Answer

Limit updates to once per day to avoid overwhelming the audience

Answer

Issue updates only in response to direct media inquiries