CNPR Market Analysis 2

Question 1

What does 'market share' specifically measure in pharmaceutical sales analysis?

Accepted Answer

A brand's percentage of total sales within a therapeutic category

Answer

Market share measures a product's portion of total sales within its specific therapeutic category, not overall drug sales.

Question 2

A pharmaceutical rep notices that competitor prescriptions have increased while her product's prescriptions remained flat. What type of market data is she analyzing?

Accepted Answer

Prescription market share trends

Answer

Comparing relative prescription volumes between competitors over time is analysis of prescription market share trends.

Question 3

Which segmentation approach divides the pharmaceutical market by specific disease states or therapeutic areas?

Accepted Answer

Therapeutic segmentation

Answer

Therapeutic segmentation organizes the market by disease states or treatment categories, such as cardiovascular or diabetes.

Question 4

In pharmaceutical market analysis, 'new-to-brand' prescriptions (NBRx) best indicate:

Accepted Answer

Patients switching from a competitor to your product

Answer

NBRx tracks patients who are being prescribed a specific brand for the first time, often switching from a competitor or starting therapy.

Question 5

A pharmaceutical sales rep reviews data showing that a drug class grew 12% in total prescriptions but her brand only grew 4%. What conclusion is most accurate?

Accepted Answer

Her brand lost market share even though sales increased

Answer

When a brand grows slower than the overall category, it loses market share even if absolute prescription numbers increase.

(CNPR) Certified National Pharmaceutical Representative Practice Test

(CNPR) Certified National Pharmaceutical Representative Practice Test

CNPR Market Analysis 2