Major Gift & Capital Campaigns Flashcards
7 cards from real CNE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Major Gift & Capital Campaigns flashcards as text
What does 'gift capacity' mean in the context of prospect qualification?
Answer: The estimated dollar amount a prospect is financially able to give
Gift capacity is a prospect researcher's estimate of the largest gift a donor could reasonably make based on observable wealth indicators.
A nonprofit is in year two of a five-year campaign and has raised only 30% of its goal. What is the most prudent next step?
Answer: Conduct a campaign audit to reassess the prospect pool, leadership, and messaging
A mid-campaign audit identifies whether the shortfall stems from prospect gaps, leadership fatigue, or messaging issues before costly course corrections.
Which metric is most useful for evaluating the health of a major gifts pipeline?
Answer: Number of prospects at each stage of the moves management cycle
Tracking prospects by stage (identified, qualified, cultivated, solicited, closed) reveals pipeline depth and predicts future revenue.
A $10M endowment campaign is distinct from a capital campaign in that endowment gifts:
Answer: Are invested and only the earnings are used for operations
Endowment principal is invested in perpetuity, with a spending rate (typically 4–5%) distributed annually to support designated purposes.
When a donor stipulates that a major gift must be used only for a specific program, this is called a:
Answer: Restricted gift
A restricted gift carries donor-imposed limitations on how or when the funds may be used, which the nonprofit is legally obligated to honor.
Which statement best describes the role of a 'campaign cabinet' or 'campaign steering committee'?
Answer: A volunteer leadership body that provides credibility, networks, and peer solicitation capacity
A campaign cabinet of respected community leaders amplifies the organization's reach and lends peer influence to major gift solicitations.
A donor who made a large capital campaign gift three years ago has not been contacted since. From a stewardship perspective, this represents:
Answer: A stewardship failure that risks losing the donor's future support
Failing to steward major donors after a gift erodes loyalty and reduces the likelihood of repeat or increased giving.