Major Gift & Capital Campaigns Flashcards
7 cards from real CNE practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Major Gift & Capital Campaigns flashcards as text
During the quiet phase of a capital campaign, what percentage of the goal is typically raised before going public?
Answer: 50–70%
Most campaigns aim to secure 50–70% of the goal during the quiet phase to demonstrate momentum before the public launch.
A prospect rated at a $100,000 capacity is asked for $25,000. This ask is most likely to result in:
Answer: The prospect feeling undervalued
Asking well below a prospect's capacity can signal poor research and cause the donor to feel their relationship is undervalued.
Which element of the gift table (pyramid) is most critical for campaign success?
Answer: A few transformational lead gifts at the top
Lead gifts at the top of the pyramid typically account for 40–60% of campaign revenue and set the pace for all other giving.
What is the primary purpose of a feasibility study conducted before a capital campaign?
Answer: To assess donor readiness and capacity to support the campaign goal
A feasibility study gauges whether the organization's constituency can realistically fund the proposed goal.
A nonprofit is considering naming a building after a donor who gave $500,000 toward a $2M campaign. What best practice should guide this decision?
Answer: Naming policies should be established before soliciting any major gifts
A written naming opportunities policy established before the campaign prevents disputes and ensures consistent, transparent stewardship.
Which of the following best describes 'planned giving' in the context of major gift fundraising?
Answer: Bequests and deferred gifts that transfer assets upon or after the donor's death
Planned gifts—such as bequests, charitable remainder trusts, and life insurance policies—are typically realized after the donor's lifetime.
In major gift fundraising, 'moves management' refers to:
Answer: A systematic process of planned interactions to advance a donor relationship toward a major gift
Moves management is a disciplined system for tracking and executing cultivation, solicitation, and stewardship contacts with each major gift prospect.