CNC CNC Nonprofit Marketing & Public Relations 2

Question 1

What is 'earned media' in the context of nonprofit public relations?

Accepted Answer

Free media coverage obtained through news stories rather than paid advertising

Answer

Earned media refers to free media coverage—news articles, TV segments, social media shares—that the organization earns through newsworthy activities rather than paid placement.

Question 2

When developing a nonprofit press release, which element should appear first?

Accepted Answer

The most newsworthy information in the opening paragraph

Answer

Press releases follow the inverted pyramid structure, with the most newsworthy and important information in the opening paragraph to immediately capture journalists' attention.

Question 3

What is 'social proof' in nonprofit marketing?

Accepted Answer

Evidence of community support, such as testimonials, donor counts, or volunteer numbers, that builds credibility

Answer

Social proof uses evidence of others' support—testimonials, statistics, endorsements—to validate the organization's credibility and encourage new supporters to engage.

Question 4

What is a nonprofit's 'elevator pitch'?

Accepted Answer

A brief, compelling description of the organization's work that can be delivered in about 60 seconds

Answer

An elevator pitch is a concise, compelling description of the organization's mission, work, and impact that can be delivered in approximately 60 seconds.

Question 5

What is 'content marketing' for a nonprofit?

Accepted Answer

Creating and sharing valuable information to attract, engage, and retain a defined audience

Answer

Content marketing involves creating and sharing valuable, relevant content—blog posts, videos, infographics—to attract and engage potential donors, volunteers, and advocates.

(CNC) Certified Nonprofit Consultant Practice Test

(CNC) Certified Nonprofit Consultant Practice Test

CNC CNC Nonprofit Marketing & Public Relations 2