Fundraising & Resource Development Flashcards
7 cards from real CNC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Fundraising & Resource Development flashcards as text
Which fundraising model uses a tiered structure to categorize donors by giving level, with the smallest number of donors at the top giving the most?
Answer: Donor pyramid
The donor pyramid organizes donors in tiers from broad base (small gifts) to narrow apex (major gifts), reflecting that fewer donors give larger amounts.
A nonprofit's 'case for support' should primarily accomplish which of the following?
Answer: Articulate the compelling reason why donors should invest in the mission
The case for support is a persuasive document that communicates the urgency and impact of the nonprofit's work to motivate donors to give.
In moves management, what is the primary purpose of a 'cultivation move'?
Answer: Deepening the prospect's relationship with and interest in the organization
Cultivation moves are intentional touchpoints designed to build the prospect's connection and affinity before a solicitation is made.
Which giving vehicle allows a donor to make a charitable contribution and receive an income stream during their lifetime, with the remainder passing to the nonprofit?
Answer: Charitable remainder trust
A charitable remainder trust (CRT) provides the donor with income payments during their lifetime while irrevocably transferring the remainder to the nonprofit at death.
What is the standard recommended timeframe for sending a donor acknowledgment letter after receiving a gift?
Answer: Within 48 hours
Best practice calls for acknowledging gifts within 48 hours to reinforce the donor's positive decision and begin the stewardship cycle.
When a foundation requires a 'Letter of Inquiry' (LOI) before a full proposal, what is the LOI's function?
Answer: It is a brief summary to gauge whether the project fits the funder's priorities
An LOI is a concise preliminary document that lets funders quickly assess alignment with their priorities before inviting a full proposal.
Which metric best measures a fundraising program's efficiency?
Answer: Cost to raise a dollar (CTRD)
Cost to raise a dollar (CTRD) measures how much the organization spends to generate each dollar raised, allowing meaningful program efficiency comparisons.