CNC Nonprofit Marketing & Public Relations Flashcards
6 cards from real CNC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CNC Nonprofit Marketing & Public Relations flashcards as text
What is a nonprofit 'communications plan'?
Answer: A strategic document that outlines key messages, target audiences, channels, and timing for all organizational communications
A communications plan is a strategic document that defines target audiences, key messages, channels, tactics, and timing to achieve the organization's communication objectives.
What is 'donor stewardship' in nonprofit communications?
Answer: Ongoing relationship-building with donors that acknowledges their contributions and demonstrates impact
Donor stewardship involves the ongoing communication and relationship-building activities that thank donors, demonstrate the impact of their gifts, and cultivate continued support.
In digital marketing, what is a 'call to action' (CTA)?
Answer: A specific prompt that encourages the audience to take a desired next step
A call to action is a specific prompt—such as 'Donate Now,' 'Sign Up,' or 'Learn More'—that guides the audience toward a desired next step.
What is 'crisis communications' for a nonprofit?
Answer: A strategic approach to managing and communicating during situations that threaten the organization's reputation
Crisis communications is a strategic approach to managing public messaging during incidents that could damage the organization's reputation, including preparing key messages and designating spokespersons in advance.
What does 'share of voice' mean in nonprofit communications?
Answer: The proportion of total media coverage or conversation that mentions a particular organization relative to peers
Share of voice measures the proportion of media coverage or public conversation about a cause that features a particular organization compared to other organizations in the same space.
What is the purpose of a nonprofit 'media kit'?
Answer: To provide journalists with essential information and resources to facilitate accurate coverage of the organization
A media kit provides journalists with essential materials—fact sheets, bios, high-resolution images, press releases—to facilitate accurate and comprehensive coverage of the organization.