CNC Nonprofit Marketing & Public Relations Flashcards
6 cards from real CNC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CNC Nonprofit Marketing & Public Relations flashcards as text
What is 'earned media' in the context of nonprofit public relations?
Answer: Free media coverage obtained through news stories rather than paid advertising
Earned media refers to free media coverage—news articles, TV segments, social media shares—that the organization earns through newsworthy activities rather than paid placement.
When developing a nonprofit press release, which element should appear first?
Answer: The most newsworthy information in the opening paragraph
Press releases follow the inverted pyramid structure, with the most newsworthy and important information in the opening paragraph to immediately capture journalists' attention.
What is 'social proof' in nonprofit marketing?
Answer: Evidence of community support, such as testimonials, donor counts, or volunteer numbers, that builds credibility
Social proof uses evidence of others' support—testimonials, statistics, endorsements—to validate the organization's credibility and encourage new supporters to engage.
What is a nonprofit's 'elevator pitch'?
Answer: A brief, compelling description of the organization's work that can be delivered in about 60 seconds
An elevator pitch is a concise, compelling description of the organization's mission, work, and impact that can be delivered in approximately 60 seconds.
What is 'content marketing' for a nonprofit?
Answer: Creating and sharing valuable information to attract, engage, and retain a defined audience
Content marketing involves creating and sharing valuable, relevant content—blog posts, videos, infographics—to attract and engage potential donors, volunteers, and advocates.
Which communication channel is generally most cost-effective for nonprofits to reach younger donors?
Answer: Social media
Social media platforms are generally the most cost-effective channel for reaching younger demographics, allowing nonprofits to engage millennial and Gen Z audiences with minimal budget.