CMP Digital Marketing and Analytics 3

Question 1

Which SEO factor is considered an 'off-page' ranking signal?

Accepted Answer

Inbound backlinks from authoritative sites

Answer

Off-page SEO refers to actions taken outside your website; backlinks from credible sites are a primary off-page ranking factor.

Question 2

What is 'lookalike audience' targeting in digital advertising?

Accepted Answer

Finding new users who share characteristics with your existing customers

Answer

Lookalike audiences use data from your existing customers to identify and target new users with similar behavioral and demographic profiles.

Question 3

In email marketing, what does 'list hygiene' refer to?

Accepted Answer

Regularly removing inactive or invalid email addresses from a list

Answer

List hygiene involves periodically cleaning your email list by removing unengaged, bounced, or invalid addresses to maintain deliverability.

Question 4

What is the key difference between 'reach' and 'impressions' in social media analytics?

Accepted Answer

Reach counts unique users exposed to content; impressions count total times content was displayed

Answer

Reach represents the number of unique individuals who saw the content, while impressions count the total number of times it was displayed (including multiple views by the same user).

Question 5

Which formula correctly calculates Return on Ad Spend (ROAS)?

Accepted Answer

Revenue Generated / Ad Spend

Answer

ROAS = Revenue Generated ÷ Ad Spend, expressing how many dollars of revenue were earned for each dollar spent on advertising.

(CMP) Certified Marketing Professional Practice Test

(CMP) Certified Marketing Professional Practice Test

CMP Digital Marketing and Analytics 3