Marketing & Promotion Strategies Flashcards
7 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Promotion Strategies flashcards as text
When evaluating the success of a paid digital advertising campaign for an event, which metric most directly indicates campaign effectiveness?
Answer: Cost per registration acquired through the ad
Cost per registration ties advertising spend directly to the ultimate business goal, making it the clearest measure of campaign effectiveness.
A meeting planner wants to re-engage past attendees who have not registered for the current event. Which tactic is most targeted?
Answer: A personalized re-engagement email series referencing their past attendance
Personalized re-engagement emails that reference the prospect's history demonstrate relevance and are more likely to convert lapsed attendees.
What is the role of a 'buyer persona' in meeting marketing strategy?
Answer: A semi-fictional representation of the ideal attendee used to guide messaging
Buyer personas represent archetypal attendee segments, helping marketers craft messages that address specific motivations and pain points.
Which statement about hashtag strategy for event social media promotion is most accurate?
Answer: Create a unique, memorable event hashtag and use it consistently across all platforms
A consistent, unique hashtag aggregates all event-related content across platforms, building community and making the conversation easy to follow.
A CMP professional is asked to demonstrate the ROI of a marketing campaign to leadership. Which data combination is most compelling?
Answer: Registration revenue generated versus marketing spend, plus attendance growth
Comparing revenue generated to marketing spend quantifies financial return, while attendance growth shows strategic impact on event scale.
Which promotional strategy is most effective for reaching potential attendees who visited the event registration page but did not complete registration?
Answer: Running retargeting ads that remind them of the event's value
Retargeting ads reach warm prospects who already showed interest, keeping the event top-of-mind and nudging them toward completing registration.
What is 'earned media' in the context of event promotion?
Answer: Organic press coverage, mentions, and shares generated by third parties without payment
Earned media is coverage and mentions generated organically by media, attendees, or influencers, lending third-party credibility without direct payment.