Digital Marketing and Analytics Flashcards
7 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Digital Marketing and Analytics flashcards as text
In digital analytics, what is a 'micro-conversion'?
Answer: A small, intermediate action that indicates progress toward a macro-conversion goal
Micro-conversions are smaller actions (e.g., newsletter sign-up, video view) that signal user engagement and movement toward a primary conversion like a purchase.
What is the 'Quality Score' in Google Ads and how does it affect campaigns?
Answer: A metric (1–10) rating ad relevance, expected CTR, and landing page experience that affects Ad Rank and CPC
Quality Score rates keyword relevance, expected CTR, and landing page quality on a 1–10 scale; higher scores improve Ad Rank and can lower cost-per-click.
What is 'identity resolution' in modern digital marketing?
Answer: Connecting a person's interactions across multiple devices and channels into a unified identity
Identity resolution stitches together a customer's cross-device and cross-channel behaviors into a single unified profile for more accurate targeting and measurement.
Which of the following best describes 'native advertising'?
Answer: Paid content designed to blend seamlessly with the surrounding editorial content
Native advertising is paid content formatted and styled to match the look, feel, and function of the media platform where it appears.
What is the primary benefit of using 'server-side tracking' over client-side (pixel-based) tracking?
Answer: Server-side tracking is less affected by ad blockers and browser privacy restrictions
Server-side tracking sends data directly from your server to analytics or ad platforms, bypassing browser-based blockers and iOS/browser privacy restrictions that affect pixel tags.
In the context of SEO, what does 'E-E-A-T' stand for and why is it important?
Answer: Experience, Expertise, Authoritativeness, Trustworthiness — Google's framework for evaluating content quality
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for assessing content quality, particularly for YMYL topics, and influences organic rankings.
What is 'cohort analysis' in digital marketing analytics?
Answer: Studying the behavior of groups of users who share a common characteristic over time
Cohort analysis groups users who share a defining characteristic (e.g., acquisition month) and tracks their behavior over time to identify trends in retention and lifetime value.