Practice Test Geeks(CMP) Certified Marketing Professional Practice Test
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Digital Marketing and Analytics Flashcards

7 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing and Analytics flashcards as text

  1. What is the primary function of a Customer Data Platform (CDP) in digital marketing?

    Answer: Unifying customer data from multiple sources into a single persistent profile

    A CDP collects and unifies customer data from all touchpoints into a single, comprehensive customer profile accessible to marketing teams.

  2. Which type of keyword match type in Google Ads shows ads only when the exact phrase is searched with no other words?

    Answer: Exact match

    Exact match targets searches that exactly match the keyword or close variants, with no additional words before, after, or in between.

  3. What is 'conversion rate optimization' (CRO)?

    Answer: The process of increasing the percentage of visitors who complete a desired action

    CRO focuses on improving website elements—copy, design, UX—to increase the percentage of visitors who complete a goal like a purchase or sign-up.

  4. In social media marketing, what is an 'engagement rate'?

    Answer: The ratio of total engagements (likes, comments, shares) to reach or followers

    Engagement rate measures audience interaction as a proportion of reach or total followers, indicating how compelling content is to its audience.

  5. What is 'dark social' in the context of digital marketing analytics?

    Answer: Web traffic from private sharing channels (e.g., messaging apps, email) that cannot be tracked

    Dark social refers to traffic originating from private sharing (direct messages, email) that analytics tools misclassify as direct traffic because it lacks referral data.

  6. Which digital marketing tactic uses automated messages triggered by specific user behaviors or time intervals?

    Answer: Behavioral email automation (drip campaigns)

    Drip campaigns send pre-written, sequenced emails triggered by user actions or schedules to nurture leads through the sales funnel.

  7. What does 'frequency capping' in digital advertising prevent?

    Answer: The same user from seeing the same ad too many times

    Frequency capping limits how many times a single user is shown the same ad within a defined time period to prevent ad fatigue and improve user experience.