Digital Marketing and Analytics Flashcards

Which SEO factor is considered an 'off-page' ranking signal?

Answer: Inbound backlinks from authoritative sites

Off-page SEO refers to actions taken outside your website; backlinks from credible sites are a primary off-page ranking factor.

What is 'lookalike audience' targeting in digital advertising?

Answer: Finding new users who share characteristics with your existing customers

Lookalike audiences use data from your existing customers to identify and target new users with similar behavioral and demographic profiles.

In email marketing, what does 'list hygiene' refer to?

Answer: Regularly removing inactive or invalid email addresses from a list

List hygiene involves periodically cleaning your email list by removing unengaged, bounced, or invalid addresses to maintain deliverability.

What is the key difference between 'reach' and 'impressions' in social media analytics?

Answer: Reach counts unique users exposed to content; impressions count total times content was displayed

Reach represents the number of unique individuals who saw the content, while impressions count the total number of times it was displayed (including multiple views by the same user).

Which formula correctly calculates Return on Ad Spend (ROAS)?

Answer: Revenue Generated / Ad Spend

ROAS = Revenue Generated ÷ Ad Spend, expressing how many dollars of revenue were earned for each dollar spent on advertising.

What does 'retargeting' (or remarketing) in digital advertising involve?

Answer: Showing ads to users who previously visited your website or app

Retargeting serves ads to users who have already interacted with your website or app, keeping your brand top-of-mind and encouraging return visits.

In content marketing analytics, what does 'time on page' primarily indicate?

Answer: How long visitors spend reading or engaging with page content

Time on page measures the average duration visitors spend on a specific page, often used as a proxy for content engagement and quality.