Practice Test Geeks(CMP) Capture Management Professional Certification Practice Test
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Performance Measurement & KPIs Flashcards

7 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Performance Measurement & KPIs flashcards as text

  1. In capture management, 'customer intimacy score' is typically derived from:

    Answer: Frequency and quality of customer access and relationship touchpoints

    Customer intimacy score reflects the depth of relationships through frequency and quality of meaningful customer interactions, not just tenure or contract history.

  2. Which KPI specifically measures the financial return on capture investments?

    Answer: Return on pursuit investment (ROPI)

    Return on pursuit investment (ROPI) compares the revenue from won contracts against the total resources invested in the capture effort.

  3. A capture team's 'incumbent advantage index' measures:

    Answer: The relative competitive strength of being the incumbent on a specific recompete opportunity

    The incumbent advantage index quantifies how much of a competitive edge the current contractor holds on a specific recompete based on performance and customer relationships.

  4. When setting performance targets for win rates, a capture manager should primarily consider:

    Answer: Industry average win rates for similar contract types and competitive environments

    Benchmarking against industry averages for similar contract types provides realistic, context-appropriate targets rather than arbitrary or aspirational figures.

  5. A 'bid decision accuracy' KPI measures:

    Answer: The correlation between bid/no-bid decisions and actual win/loss outcomes

    Bid decision accuracy measures how well the team's go/no-bid decisions correlate with eventual outcomes, validating the quality of opportunity assessment.

  6. Which scenario represents an effective use of KPI thresholds in capture management?

    Answer: Triggering a mandatory strategy review when win probability drops below 50%

    Setting threshold-triggered reviews ensures that declining win probability prompts proactive strategy reassessment rather than passive monitoring.

  7. A capture manager uses 'teaming effectiveness score' as a KPI. This metric most likely assesses:

    Answer: Quality of partner contributions, roles clarity, and integration in the proposal

    Teaming effectiveness score evaluates the quality of how partners contribute, whether roles are clear, and how well the team integrates rather than just counting agreements.