Community Engagement & Outreach Flashcards
7 cards from real CMO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Community Engagement & Outreach flashcards as text
When designing a community survey, which question format BEST captures nuanced resident opinions?
Answer: Likert scale questions combined with open-ended follow-ups
Combining Likert scales with open-ended questions captures both quantifiable trends and the reasons behind resident opinions.
A city's new transit plan disproportionately benefits wealthier neighborhoods. Which engagement principle does this violate?
Answer: Equity
Equity in community engagement requires ensuring that planning processes and outcomes do not disproportionately benefit or burden any particular group.
What is the role of a 'community liaison' in municipal outreach?
Answer: A bilingual staff member who serves as a bridge between the municipality and specific community groups
Community liaisons build relationships and facilitate two-way communication between government and specific community groups, especially those with language or cultural barriers.
Which of the following BEST describes a 'listening session' in municipal engagement?
Answer: An informal forum where government officials hear resident concerns without making presentations or decisions
Listening sessions are informal, resident-centered events focused on gathering input rather than presenting government information.
A municipal officer is planning outreach for a road reconstruction project in a predominantly Spanish-speaking neighborhood. Which step is MOST critical?
Answer: Translating all materials into Spanish and providing Spanish-speaking facilitators
Effective outreach in non-English-speaking communities requires translated materials and language-accessible facilitation, not just a translation hotline.
What does ADA compliance require in the context of public engagement events?
Answer: That venues, materials, and communication methods be accessible to people with disabilities
ADA compliance requires that engagement events be physically, communicatively, and programmatically accessible to people with disabilities.
A city hosts a public workshop and only 12 people attend out of a population of 50,000. The officer should:
Answer: Note the low attendance as a limitation and supplement with additional outreach methods
Low attendance limits the representativeness of findings, which must be acknowledged and addressed through supplemental engagement.