CMD Product Marketing and Portfolio Management

Question 1

A company is evaluating its product portfolio using the BCG Matrix. A product with high market share in a low-growth market is classified as:

Accepted Answer

Cash Cow

Answer

Question Mark

Answer

Star

Answer

Dog

Question 2

Which product launch strategy involves setting a high initial price to maximize revenue from early adopters before lowering the price over time?

Accepted Answer

Price skimming

Answer

Penetration pricing

Answer

Value-based pricing

Answer

Competitive pricing

Question 3

In a product portfolio review, the term 'cannibalization' refers to:

Accepted Answer

A new product taking sales from an existing product in the same company

Answer

Eliminating underperforming products from the line

Answer

Aggressively pricing against a competitor's product

Answer

Acquiring a competitor's brand portfolio

Question 4

A Marketing Director wants to identify the stage of the product life cycle where marketing costs are highest relative to revenue. Which stage is this?

Accepted Answer

Introduction

Answer

Growth

Answer

Maturity

Answer

Decline

Question 5

Which framework helps a marketing director prioritize which products to develop by evaluating market attractiveness and business strength?

Accepted Answer

GE-McKinsey Matrix

Answer

SWOT Analysis

Answer

Porter's Five Forces

Answer

Ansoff Matrix

Question 6

What is the primary purpose of a product positioning statement in product marketing?

Accepted Answer

To clearly articulate how a product fills a specific need for a target segment better than competitors

Answer

To define the pricing tier for a new product

Answer

To outline the manufacturing specifications for the product team

Answer

To establish the sales quota targets for the product launch

Question 7

A CMD is reviewing the product mix width, depth, and length for a consumer goods company. 'Width' refers to:

Accepted Answer

The number of different product lines the company offers

Answer

The number of variants within a single product line

Answer

The total number of items across all product lines

Answer

The consistency between product lines in terms of end use