CMC Sales & Channel Management Flashcards
6 cards from real CMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMC Sales & Channel Management flashcards as text
A company using an omnichannel strategy aims to:
Answer: Provide a seamless customer experience across all channels
An omnichannel strategy integrates all sales and marketing channels to deliver a consistent, seamless customer experience regardless of the touchpoint.
In B2B marketing, the role of a value-added reseller (VAR) is to:
Answer: Enhance a product with additional features or services before reselling
A VAR purchases products, enhances them with additional features or services, and resells them to end users at a higher value.
Which of the following is an example of a pull strategy?
Answer: Running consumer-facing TV commercials to create demand
A pull strategy creates consumer demand directly through advertising, which then pulls the product through the channel from retailer to manufacturer.
What is the key advantage of intensive distribution?
Answer: It maximizes product availability and market coverage
Intensive distribution places a product in as many outlets as possible, maximizing availability and market coverage to capture the broadest audience.
A consultant evaluating a company's channel effectiveness would most likely analyze:
Answer: Channel member sales performance and customer reach
Evaluating channel effectiveness focuses on how well channel members perform in sales results and their ability to reach target customers.
Which type of intermediary takes title to goods and resells them at a profit?
Answer: Merchant wholesaler
A merchant wholesaler takes legal title (ownership) of goods and earns profit by reselling them to retailers or other buyers at a markup.