Consumer Behavior & Trends Flashcards
7 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Consumer Behavior & Trends flashcards as text
Which consumer trend describes purchasing decisions driven by a desire to reduce environmental footprint, even at a higher price point?
Answer: Conscious consumerism
Conscious consumerism involves making purchasing decisions that reflect ethical, environmental, or social values, often prioritizing sustainability over cost.
A brand leverages user-generated content (UGC) in its marketing. The primary consumer behavior principle it exploits is:
Answer: Social proof
Social proof suggests that consumers look to the actions and opinions of others to determine correct behavior, making UGC a powerful trust signal.
Which of the following is an example of 'showrooming' behavior?
Answer: Buying online after seeing a product in-store
Showrooming occurs when consumers examine products in a physical store but ultimately purchase them online, often at a lower price.
In the context of consumer behavior, 'cognitive dissonance' most commonly occurs:
Answer: After a significant purchase
Cognitive dissonance is post-purchase psychological discomfort that arises when a consumer questions whether they made the right decision.
A luxury car brand targets consumers motivated by how their purchase will impress peers. This appeal targets which Maslovian level?
Answer: Esteem needs
Esteem needs involve the desire for prestige, status, and recognition from others, which luxury goods directly appeal to.
Which metric BEST measures the emotional loyalty of consumers to a brand beyond repeat purchase behavior?
Answer: Net Promoter Score (NPS)
NPS measures the likelihood of consumers recommending a brand to others, reflecting emotional attachment and advocacy beyond transactional loyalty.
The 'long tail' consumer trend is MOST relevant to which type of market strategy?
Answer: Niche marketing serving many smaller, specialized segments
The long tail describes the commercial viability of serving many niche markets with specialized products, enabled by low distribution costs in digital environments.