CMA CMA Competitive Intelligence & Analysis 3

Question 1

Which concept describes the maximum revenue a company could generate if it captured 100% of its target market?

Accepted Answer

Total Addressable Market (TAM)

Answer

Serviceable Available Market (SAM)

Answer

Serviceable Obtainable Market (SOM)

Answer

Net Promoter Market (NPM)

Question 2

A company's product is in a market with high rivalry, low switching costs, and many substitutes. What does Porter's framework suggest about this industry?

Accepted Answer

It is unattractive with low profit potential

Answer

It is highly attractive for new entrants

Answer

It offers stable, predictable profitability

Answer

It is protected by strong barriers to entry

Question 3

In competitive intelligence, 'HUMINT' refers to intelligence gathered from:

Accepted Answer

Human sources, such as conversations with customers, suppliers, or industry contacts

Answer

Automated digital tracking of competitor websites

Answer

Public company financial filings

Answer

Social media monitoring tools

Question 4

What is the purpose of a 'competitive gap analysis'?

Accepted Answer

To identify areas where a company's capabilities fall short compared to competitors

Answer

To calculate the price gap between a company's products and market averages

Answer

To measure the time gap between product launches versus competitors

Answer

To assess gaps in competitor distribution networks

Question 5

A market analyst notes that a competitor has recently hired 50 engineers specializing in AI. This is an example of which type of competitive signal?

Accepted Answer

Strategic intent signal

Answer

Pricing signal

Answer

Distribution signal

Answer

Regulatory compliance signal

Question 6

Which framework helps analysts evaluate the external macro-environment factors affecting an industry?

Accepted Answer

PESTLE Analysis

Answer

SWOT Analysis

Answer

BCG Matrix

Answer

Value Chain Analysis