Digital Marketing & Analytics Flashcards
6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Digital Marketing & Analytics flashcards as text
Which metric measures the percentage of website visitors who leave after viewing only one page?
Answer: Bounce rate
Bounce rate is the percentage of single-page sessions where the user left without interacting further.
What does SEO stand for in digital marketing?
Answer: Search Engine Optimization
SEO stands for Search Engine Optimization, the practice of improving a website's visibility in organic search results.
Which of the following is a key performance indicator (KPI) used to measure email marketing success?
Answer: Open rate
Open rate measures the percentage of recipients who opened an email, making it a primary KPI for email campaigns.
In Google Analytics, what does 'organic traffic' refer to?
Answer: Traffic from unpaid search engine results
Organic traffic refers to visitors who arrive at a website via unpaid search engine results.
What is A/B testing in digital marketing?
Answer: Comparing two versions of a marketing asset to determine which performs better
A/B testing involves comparing two versions of content or an ad to identify which one achieves better results.
Which digital marketing channel typically offers the highest return on investment (ROI) for B2B companies?
Answer: Email marketing
Email marketing consistently delivers high ROI for B2B companies due to its low cost and direct reach to decision-makers.