Digital Marketing & Analytics Flashcards
6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Digital Marketing & Analytics flashcards as text
What does 'paid reach' mean on social media platforms?
Answer: The audience reached through boosted or sponsored posts
Paid reach refers to the number of unique users who see content because of a paid promotion or sponsored post.
Which digital marketing strategy focuses on creating and distributing valuable content to attract and retain a target audience?
Answer: Content marketing
Content marketing focuses on creating and sharing relevant content to attract, engage, and retain a defined audience.
What is 'attribution modeling' in digital marketing analytics?
Answer: Assigning credit to marketing touchpoints that lead to a conversion
Attribution modeling determines how credit for sales and conversions is assigned to different marketing touchpoints in the customer journey.
Which of the following best describes 'programmatic advertising'?
Answer: Using automated technology to buy and serve digital ads in real time
Programmatic advertising uses automated platforms and algorithms to purchase digital ad inventory in real time.
What is 'customer lifetime value' (CLV) used for in digital marketing?
Answer: Predicting the total revenue a customer will generate over their relationship with a brand
CLV predicts the total net revenue a business can expect from a customer throughout their entire relationship.
In paid search advertising, what is 'Quality Score' and who uses it?
Answer: A metric Google uses to evaluate ad relevance, expected CTR, and landing page experience
Google's Quality Score rates the relevance of keywords, ads, and landing pages on a 1–10 scale, affecting ad rank and CPC.