Practice Test GeeksCMA - Certified Marketing Analyst Practice Test
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Digital Marketing & Analytics Flashcards

6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Digital Marketing & Analytics flashcards as text

  1. What is the purpose of a UTM parameter in digital marketing?

    Answer: To track the source and effectiveness of marketing campaigns

    UTM parameters are tags added to URLs to track the source, medium, and campaign of website traffic in analytics tools.

  2. Which social media metric measures the total number of times content is displayed, regardless of clicks?

    Answer: Impressions

    Impressions count how many times content is displayed, whether or not it is clicked or interacted with.

  3. What is cost-per-click (CPC) in paid digital advertising?

    Answer: The amount paid each time a user clicks on an ad

    CPC is the amount an advertiser pays to the ad platform each time a user clicks on their advertisement.

  4. In digital marketing, what does 'retargeting' mean?

    Answer: Serving ads to users who have previously visited your website

    Retargeting serves ads to users who have already interacted with your website or app, aiming to bring them back.

  5. Which tool is most commonly used in the US for measuring website traffic and user behavior?

    Answer: Google Analytics

    Google Analytics is the most widely used tool in the US for tracking website traffic, user behavior, and conversions.

  6. What is the conversion rate formula?

    Answer: Total conversions / Total visits × 100

    Conversion rate is calculated by dividing total conversions by total visits and multiplying by 100 to get a percentage.