CMA Product Development & Innovation Flashcards
6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMA Product Development & Innovation flashcards as text
What is the 'Stage-Gate' process in new product development?
Answer: A structured framework with sequential stages and decision checkpoints (gates) that filter projects before advancing them
The Stage-Gate process, developed by Robert Cooper, divides product development into distinct stages with management decision gates between them, ensuring only viable projects advance.
The 'voice of the customer' (VOC) in product development refers to:
Answer: A research process that captures customers' needs, preferences, and expectations to guide product design
VOC is a systematic research process using interviews, surveys, and ethnographic methods to deeply understand customer needs, which then translate into product specifications.
What is a 'minimum viable product' (MVP)?
Answer: A version of a product with just enough features to gather validated learning from early customers
An MVP, central to the Lean Startup methodology, is a basic product version with core features that enables learning about customers through real-world feedback with minimal investment.
In new product development, what does 'ideation' involve?
Answer: Generating a wide range of product concepts and creative solutions before narrowing options down
Ideation is the creative phase of generating as many product ideas as possible using brainstorming, mind mapping, and other divergent thinking methods before applying evaluation criteria.
Diffusion of innovation theory, by Everett Rogers, identifies which five adopter categories in order of adoption?
Answer: Innovators, Early Adopters, Early Majority, Late Majority, Laggards
Rogers' diffusion model describes five adopter segments: Innovators (2.5%), Early Adopters (13.5%), Early Majority (34%), Late Majority (34%), and Laggards (16%).
What is a 'product roadmap' used for in product development?
Answer: A strategic document that outlines a product's vision, direction, and planned features over time
A product roadmap is a visual plan that communicates the product strategy and planned development milestones to align internal teams and stakeholders over a defined time horizon.