CMA Product Development & Innovation Flashcards
6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMA Product Development & Innovation flashcards as text
What is a 'product line extension,' and how does it differ from a brand extension?
Answer: A product line extension adds variants within the same category; a brand extension enters a new category
Product line extensions add new sizes, flavors, or variants within an existing category (e.g., a new shampoo scent), while brand extensions apply the brand to an entirely new product category.
In agile product development, a 'sprint' refers to:
Answer: A fixed, short development cycle (typically 1–4 weeks) during which a specific set of tasks is completed
In Scrum/Agile methodology, a sprint is a time-boxed iteration (usually 2 weeks) during which a cross-functional team completes a prioritized set of work items.
What does 'time to market' (TTM) measure, and why is it strategically important?
Answer: The elapsed time from product concept to commercial launch, which affects competitive advantage and revenue generation
TTM measures how quickly a company can develop and launch a product; faster TTM can capture first-mover advantages, beat competitors, and generate revenue sooner.
A 'kano model' analysis classifies product features into which three primary categories?
Answer: Must-have (basic), Performance, and Delighter (excitement) features
The Kano Model classifies features into Must-haves (expected, cause dissatisfaction if absent), Performance features (linear satisfaction), and Delighters (unexpected features that create excitement).
What is 'product differentiation,' and how does it provide competitive advantage?
Answer: Making a product meaningfully distinct from competitors through unique features, quality, or branding, which reduces price competition
Product differentiation creates perceived or actual uniqueness that commands premium pricing, builds brand loyalty, and reduces direct price competition with rivals.
Which product development approach involves releasing products early and iterating frequently based on user feedback?
Answer: Agile/Lean development
Agile and Lean development embrace iterative, incremental releases with rapid feedback loops, contrasting with Waterfall's sequential, plan-then-build approach.