CMA Marketing Strategy & Planning Flashcards
6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMA Marketing Strategy & Planning flashcards as text
Which framework divides a market into four quadrants based on market growth rate and relative market share?
Answer: BCG Growth-Share Matrix
The BCG Growth-Share Matrix, developed by Boston Consulting Group, categorizes business units into Stars, Cash Cows, Question Marks, and Dogs based on growth rate and market share.
A company using a 'market penetration' strategy according to the Ansoff Matrix is focused on:
Answer: Selling existing products to existing markets
Market penetration in the Ansoff Matrix involves increasing sales of current products within existing markets, typically through competitive pricing or increased promotion.
What does STP stand for in marketing strategy?
Answer: Segmentation, Targeting, Positioning
STP is a three-step marketing framework: Segmentation (dividing the market), Targeting (selecting segments), and Positioning (creating a distinct image in consumers' minds).
Which competitive strategy, as defined by Michael Porter, focuses on being the lowest-cost producer in an industry?
Answer: Cost Leadership
Porter's Cost Leadership strategy aims to achieve the lowest production and distribution costs in the industry, enabling a company to compete on price.
In strategic marketing planning, a 'SMART' objective must be Specific, Measurable, Achievable, Relevant, and:
Answer: Time-bound
SMART objectives must be Time-bound, meaning they have a clear deadline or timeframe for achieving the goal.
Which marketing planning tool analyzes internal strengths and weaknesses alongside external opportunities and threats?
Answer: SWOT Analysis
SWOT Analysis evaluates internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) to inform strategic planning.