Marketing & Advertising Strategies Flashcards
7 cards from real CLP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Advertising Strategies flashcards as text
A leasing consultant sends a follow-up email 24 hours after a prospect's tour but receives no response. What is the recommended next step?
Answer: Attempt a follow-up phone call or text within a few days
Industry best practice recommends a multi-channel follow-up strategy — after an unanswered email, a phone call or text within a few days keeps the prospect engaged without being intrusive.
What is the purpose of A/B testing in apartment digital marketing?
Answer: Testing two versions of an ad or email to see which performs better with the target audience
A/B testing sends two variations of marketing content to different audience segments to identify which version drives higher engagement or conversions.
Under the CAN-SPAM Act, what must a leasing team include in every marketing email sent to prospects?
Answer: A physical mailing address and a clear opt-out mechanism
The CAN-SPAM Act requires that commercial emails include a valid physical postal address and an easy way for recipients to unsubscribe from future messages.
Which of the following best describes 'market segmentation' in apartment marketing?
Answer: Dividing the target renter population into groups with similar characteristics to tailor marketing messages
Market segmentation identifies distinct groups of prospective renters (by age, lifestyle, income, etc.) so that marketing messages can be customized to resonate with each group.
A leasing professional notices that the community's Google Business Profile has several unanswered negative reviews. What is the best course of action?
Answer: Respond professionally and empathetically to each negative review, addressing the concern
Responding professionally to negative reviews demonstrates accountability and often improves overall perception, as prospects see that management takes concerns seriously.
What is the primary benefit of using geo-targeted paid search ads for an apartment community?
Answer: They display ads only to users searching within a specific geographic radius, reducing wasted ad spend
Geo-targeting ensures that paid search ads are shown only to users in or searching within the property's target market, maximizing relevance and budget efficiency.
Which leasing strategy involves reducing rent or offering concessions during slow leasing seasons to maintain occupancy?
Answer: Revenue management and dynamic pricing
Revenue management and dynamic pricing adjust rental rates and concessions in response to demand fluctuations to optimize occupancy and revenue throughout the year.