Marketing & Advertising Strategies Flashcards
7 cards from real CLP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Advertising Strategies flashcards as text
A prospect asks about the pet policy during a tour. Under Fair Housing, which type of animal must always be accommodated regardless of a 'no pets' policy?
Answer: Service animals and emotional support animals with proper documentation
Under the Fair Housing Act and ADA, service animals and emotional support animals (with verification) must be accommodated as a reasonable accommodation even in no-pet communities.
What does 'SEO' stand for, and how does it benefit apartment community websites?
Answer: Search Engine Optimization; it improves organic visibility in search results
SEO (Search Engine Optimization) helps apartment websites rank higher in unpaid search results, driving more organic traffic from prospective renters.
During a telephone inquiry, a leasing consultant should primarily aim to:
Answer: Qualify the prospect and secure an appointment to tour
The primary goal of a phone inquiry call is to build rapport, qualify the prospect's needs, and convert the call into a scheduled in-person or virtual tour.
Which advertising statement would most likely constitute a Fair Housing violation in a rental listing?
Answer: 'Perfect for young couples starting out'
'Perfect for young couples' implies preference for a specific age group and familial status, which could constitute discriminatory advertising under the Fair Housing Act.
A property wants to increase positive online reviews. Which approach is both ethical and effective?
Answer: Ask satisfied residents to share their experience on review platforms
Encouraging happy residents to post honest reviews is an ethical and effective way to build a positive online reputation without incentivizing specific ratings.
What is the main advantage of using a virtual tour or 3D walkthrough in apartment marketing?
Answer: It allows prospects to explore the unit remotely, expanding the prospect pool beyond local searchers
Virtual tours enable out-of-market prospects to evaluate a unit without traveling, significantly widening the community's potential renter audience.
A leasing team is analyzing which marketing source produces the most lease signings. This practice is known as:
Answer: Traffic source attribution
Traffic source attribution tracks which advertising channels (ILS, social media, referrals, etc.) generate actual leases so marketing spend can be optimized.