A company's board is considering implementing a shareholder rights plan (poison pill). What is the IR officer's primary responsibility in this situation?
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A
Publicly announce the plan before the board approves it to gauge investor reaction
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B
Prepare communications that clearly explain the plan's purpose and shareholder protections
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C
Advise the board to keep the plan confidential indefinitely to preserve strategic flexibility
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D
Contact major shareholders directly to negotiate exemptions from the pill's provisions