CIR Internet Recruiting Strategies 2 — Questions and Answers
Question 1: Which Boolean search operator is used to EXCLUDE a term from search results?
- AND
- OR
- NOT (Correct answer)
- NEAR
Correct answer: NOT
The NOT operator (or minus sign) instructs search engines to exclude pages containing the specified term.
Question 2: What is a 'sourcing funnel' in internet recruiting?
- A tool for collecting candidate emails automatically
- The progressive narrowing of a large candidate pool down to qualified finalists (Correct answer)
- A social media advertising format targeting passive candidates
- A method of ranking job boards by applicant volume
Correct answer: The progressive narrowing of a large candidate pool down to qualified finalists
A sourcing funnel describes the stages from broad candidate identification down to a shortlist of qualified, interested candidates.
Question 3: When using LinkedIn Recruiter, what is the primary advantage of InMail over direct email?
- InMail is free for all users
- InMail guarantees a response within 24 hours
- InMail reaches candidates who haven't shared their email publicly (Correct answer)
- InMail bypasses LinkedIn's privacy settings
Correct answer: InMail reaches candidates who haven't shared their email publicly
InMail allows recruiters to contact LinkedIn members even when those members have not made their email addresses publicly available.
Question 4: A recruiter creates a Google search string using the 'site:' operator followed by 'linkedin.com/in'. What is the goal?
- To search only LinkedIn job postings
- To find LinkedIn member profiles indexed by Google (Correct answer)
- To access LinkedIn's internal candidate database
- To scrape LinkedIn data for bulk download
Correct answer: To find LinkedIn member profiles indexed by Google
The site:linkedin.com/in operator restricts Google results to individual LinkedIn profile pages, enabling free profile searching.
Question 5: What does 'passive candidate' mean in the context of internet recruiting?
- A candidate who has applied but not followed up
- A candidate who is currently employed and not actively seeking a new job (Correct answer)
- A candidate who only applies via job boards
- A candidate who refuses to engage on social media
Correct answer: A candidate who is currently employed and not actively seeking a new job
Passive candidates are currently employed individuals who are not actively job searching but may be open to compelling opportunities.
Question 6: Which metric best measures the effectiveness of a job posting on a job board?
- Number of page views of the job ad
- Apply-to-view ratio (conversion rate) (Correct answer)
- Total spend on the job board subscription
- Number of social media shares of the posting
Correct answer: Apply-to-view ratio (conversion rate)
The apply-to-view (conversion) rate reveals how compelling the posting is by showing the percentage of viewers who actually apply.
Question 7: What is 'name generation' in internet recruiting?
- Creating fake candidate profiles for testing
- Using online research to identify the names of potential candidates at target companies (Correct answer)
- Generating usernames for job board accounts
- Building a list of company names to target for sourcing
Correct answer: Using online research to identify the names of potential candidates at target companies
Name generation is the process of researching organizational charts, directories, and online sources to identify specific individuals who may be strong candidates.
CIR Internet Recruiting Strategies 2
Which Boolean search operator is used to EXCLUDE a term from search results?