Social Media Recruiting Flashcards
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Read the first 7 Social Media Recruiting flashcards as text
What does 'social listening' mean in the context of talent acquisition?
Answer: Tracking brand mentions and industry conversations on social platforms to gain talent insights
Social listening involves using tools to monitor conversations, mentions, and trends on social media to understand talent market sentiment and brand perception.
When a recruiter reposts employee-generated content about the workplace on the company's social channels, this is called:
Answer: Employee Advocacy
Employee Advocacy is when employees create and share content about their employer, which recruiters can amplify to authentically promote the employer brand.
Which platform's algorithm rewards consistent, high-quality posts with significantly greater organic reach specifically among professional audiences?
Answer: LinkedIn
LinkedIn's algorithm favors content that generates early engagement, giving professional recruiting content significantly more organic reach compared to most other platforms.
A recruiter wants to use hashtags on LinkedIn to increase post visibility. What is the BEST practice?
Answer: Use 3-5 highly relevant hashtags per post
LinkedIn recommends using 3-5 relevant hashtags per post to reach targeted audiences without appearing spammy.
Under EEOC guidelines, what is a potential legal risk when using social media profiles to screen candidates?
Answer: Recruiters may inadvertently access protected class information (race, religion, disability) and be accused of discriminatory screening
Social profiles often reveal protected class characteristics; if a hiring decision appears influenced by that information, it could constitute illegal discrimination under EEOC rules.
What is a 'Talent Community' in social media recruiting?
Answer: A curated pool of interested candidates who opt-in to stay connected with an employer for future opportunities
A Talent Community is an opt-in network of engaged candidates who want to hear about future openings, allowing recruiters to nurture relationships before roles open.
Which approach BEST demonstrates ROI for a company's social media recruiting investment?
Answer: Measuring cost-per-hire and time-to-fill attributed to social media sourcing channels
Cost-per-hire and time-to-fill directly tie social media activities to business outcomes, providing concrete ROI evidence to stakeholders.