Internet Recruiting Strategies Flashcards
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Which Boolean search operator is used to EXCLUDE a term from search results?
Answer: NOT
The NOT operator (or minus sign) instructs search engines to exclude pages containing the specified term.
What is a 'sourcing funnel' in internet recruiting?
Answer: The progressive narrowing of a large candidate pool down to qualified finalists
A sourcing funnel describes the stages from broad candidate identification down to a shortlist of qualified, interested candidates.
When using LinkedIn Recruiter, what is the primary advantage of InMail over direct email?
Answer: InMail reaches candidates who haven't shared their email publicly
InMail allows recruiters to contact LinkedIn members even when those members have not made their email addresses publicly available.
A recruiter creates a Google search string using the 'site:' operator followed by 'linkedin.com/in'. What is the goal?
Answer: To find LinkedIn member profiles indexed by Google
The site:linkedin.com/in operator restricts Google results to individual LinkedIn profile pages, enabling free profile searching.
What does 'passive candidate' mean in the context of internet recruiting?
Answer: A candidate who is currently employed and not actively seeking a new job
Passive candidates are currently employed individuals who are not actively job searching but may be open to compelling opportunities.
Which metric best measures the effectiveness of a job posting on a job board?
Answer: Apply-to-view ratio (conversion rate)
The apply-to-view (conversion) rate reveals how compelling the posting is by showing the percentage of viewers who actually apply.
What is 'name generation' in internet recruiting?
Answer: Using online research to identify the names of potential candidates at target companies
Name generation is the process of researching organizational charts, directories, and online sources to identify specific individuals who may be strong candidates.